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Vivaia has been making waves in the fashion industry with its sustainable footwear offerings. They are committed to creating a positive impact on the environment, and to do this they specialize in crafting stylish and comfortable shoes using recycled materials. By upcycling waste into trendy footwear, Vivaia hopes to reduce the fashion industry’s carbon footprint and inspire consumers to make more conscious choices.

In fact, the name Vivaia embraces both their customers and environmental goals. The double ‘V’ and ‘A’ represents the shoes worn by their customers; the double ‘I’ represents the plastic bottles they use to create them. So the VIVAIA brand name represents their products, their customers and the environmentally-friendly focus.

Not only does Vivaia aim high in their environmental responsibility, but they also prides themselves on producing high-quality and fashionable shoes. Making shoes that are machine washable is one way they help to ensure that their shoes last a long time. Vivaia offers a diverse range of footwear, from flats and sandals to sneakers and boots, ensuring that there’s something for every occasion. They also have a range of bags including totes and purses.

Vivaia: Recycled Material

Vivaia use the recycled PET (rPET) thread to create their knitted shoe uppers. Each pair of shoes diverts more than 6 plastic bottles from landfill. They also use recycled faux fur. This is a mix of recycled mink faux fur and recycled terry faux fur from post-consumer sources.

In addition to the recycled materials Vivaia use hemp fiber, natural rubber, rice husks and herbal insoles in their products.

Certifications

The brand has been certified for the Global Recycled Standard.

Other Kudos

  • Vivaia delivers its products in recycled packaging, including 90% recycled cardboard for its shoe boxes and 100% recycled shoe fillers for the packaging.
  • They use a mix of natural Artemisia Argyi and PU foam in their insoles, making them supportive, breathable, mold-proof, and moisture-wicking.
  • Vivaia offers a 20% discount in partnership with Sheer ID to teachers, students, medical professionals, first responders, and the military in the US, UK, and Canada.
  • One of their goals is to become a 100% carbon-neutral brand.
  • By establishing a low-waste manufacturing process, the production team has been able to reduce the amount of waste produced by over 30%.

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